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Monday, 9 December 2013

Creating an Eco Friendly Brand Name

The long term motive of most businesses is to become much more than just a product. What they want is to be known as a brand that is synonymous with the product that they’re selling and ingrain themselves into the memories of their customers. The race to become a brand has become much more heated when it comes to eco friendly companies.

As people become more and more aware concerning the environment, they are looking for green alternatives to the products that they are currently using. Eco friendly firms are currently striving to make sure that when their customers visit their store, it is their product that customers opt for.

Bring an element of fun

The harm that has been done to the environment is an extremely heavy topic which inspires fear into people regarding the way that the earth has been treated. While some customers may be people passionate about the environment, the majority do not regard it with the same amount of enthusiasm.

If you want to break through to those people, you will need to show your fun side to the public.

While you may still want to convey the message of sustainable products to the public, a change in approach will be refreshing.


Target the niche

The unaware public is extremely important to eco friendly branding, but what you need to target most are those individuals that really care about your product. At this point, you will have to prove to them that you are making efforts to improve the environment. Keep projecting your efforts towards your niche audience in order to convey the message that they support. If you are an organic food brand, you will want to target health conscious shoppers. The reason for marketing to a niche is to increase the loyalty of the brand which translates to customer retention. The more loyal customer base you have, the more chances you have of becoming a brand.


Be positive

No matter how bad the environmental situation is, you don’t need to be hovering with the darker clouds all the time. Customers don’t like being sent on guilt trips about the harm that has been done to the environment. While it is extremely important that your customers know about the current environmental situation, alter your strategy to incorporate more positive things. Talk about the efforts that you or other groups are making to improve the environment. Stop trying to defame others and showcase their faults. This will only lead to customers having a negative image of your company. Focus on the efforts being made and the potential for more improvement.

Talk to us

If you'd like to chat to Mark Tinnion or Mike Owen about how Violet Bick can help your business with branding please call us on 0191 27 666 21 or you can email mark@violetbick.com or mike@violetbick.com.

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