Wednesday, 1 May 2013

Meet Claire (and the rest of us)

We're super proud to announce that Claire Byers has joined Violet Bick.
Claire Byers, Brand Consultant, Violet Bick. 

Claire is passionate about creating outstanding brand experiences that drive customer loyalty and bottom-line returns.  As Deputy Director of BALTIC Centre for Contemporary Art she was instrumental in the tangible shift from an art-centred brand to experience-led, creating one of the most popular venues to host the Turner Prize in 2011 and ultimately providing the foundation for its accolade as the Public’s choice in the 2012 National Lottery Awards.

She similarly had an impact on The Alnwick Garden as Creative Director, where her approach to animating the Garden and creating a performance-based brand framework, dramatically enhanced the offer and visitor footfall.

Claire has been a great champion of the North East’s cultural scene as Head of External Relations Culture for One North East, and a member of NewcastleGateshead’s Capital of Culture bid team, working with all the major cultural and tourism organisations across the North East and major national bodies such as Visit Britain and the British Council.   She was also part of the innovation team that established a Strategy for Success the blueprint behind the region’s Centres of Excellence in Renewable Energies, Life Sciences, Digital Technologies, Nanotechnology and the Process Industries.

Claire’s commitment to ‘total branding’ and embedding brands operationally throughout an organisation evolved from her championship of service design and service excellence – with successful projects in areas such as transport, health and air-travel validating the positive impact on productivity. She was instrumental in winning Design of the Times 2007 – the Design Council’s first national design biennial – for the region.

In her early career she held influential marketing roles at regional and national levels across highly competitive consumer markets, housing and regeneration with names such as Balfour Beatty, Bellway Homes and House of Hardy and also held the position of Regional Director for the Royal Institute of British Architects. 

And here's an update on the full Violet Bick team:

Mark Tinnion, Brand Director, Violet Bick.  

Mark's straight-talking approach to brand building attracts large audiences at business events and - for the properly engaged client - more profit. Mark has worked in brand critical roles at both Sony and Intel.

Mark's advice and guidance comes from a huge depth of knowledge and research, as well as pivotal Directorship-level roles at two stand-out and award winning businesses of his own. Mark is recognised as a leading brand theorist; with all that he says and does rooted firmly in the real world. Results prove it.

Violet Bick's point of view and fundamental opinion is often challenging and certainly different. And most of this approach is born from Mark's inimitable perspective upon how long term, profitable brands should be constructed.
In 2012 alone almost 1,000 people over four events paid to hear Mark and the team talk about brand building.

Les Stern, Brand Consultant, Violet Bick.  

Les is a Geordie cliché-the coal miner's son who went to Oxford. He then went on to Procter & Gamble and thereafter to a 30 year career in advertising, of which getting on for 15 years were spent in the various operations of Saatchi & Saatchi subsequently Cordiant plc. 

For much of this time he was Head of Planning and Strategy, giving Board-level advice to clients on branding and positioning policy as well as marketing and communications strategy.

Clients included Tesco, Nokia, Coca Cola Corporation, Starbucks and Channel 4 – plus local heroes like the Metro Centre and Northern Rock.Les has lived and worked in London and New York and has also worked extensively across European and Asian markets. 

He is now very happily settled in Newcastle and is a key partner in Violet Bick. Interestingly, apart from sheer scale of operations, he sees few substantive differences in problems, opportunities and best practice between the largest global corporation and the smallest local undertaking.

Daniela Meyhoefer, Brand Consultant, Violet Bick.  

Daniela has over 15 years of experience in branding and marketing products and services across different industries, nationally and internationally.

A German born, she has worked for Sage in Germany in senior marketing positions, helping the German subsidiary transform their originally German brand (KHK) into the globally recognised Sage brand. Major achievements: introduction of new brand internally and externally; working on campaigns to establish competitive positioning of new brand and helping the reseller channel to adapt the Sage messaging and branding for the end users.

She has worked as a marketing director for the second largest IT Company in Germany which provides accountancy software packages for accountants, being responsible for the overall marketing budget (€ 2 million) and all areas of branding, communications, channel, online and telesales. After moving to England 10 years ago, Daniela has worked for many clients in the North East, across different industries, helping them in branding, communications & PR, Business Development, Project Management and delivery.

One of Daniela’s latest roles was Brand Director for Sage plc, helping Sage roll out a new branding strategy nationally and internationally.

Roger Blight, Brand Consultant (Finance).  

Roger offers genuinely unique insight into how an organisation of any size should build brand from a financial perspective.

Roger was Financial Director of Nike (UK) for nineteen years and, at a corporate level helped grow this iconic Global Brand. Roger also worked for Nike (Europe) at the helm of their 2.5 Billion Dollar European Footwear Division.

Roger delivered many of the Marketing and Management techniques that Nike successfully utilises both in the UK and abroad. He is now applying these techniques within developing businesses in the UK from inside Violet Bick

Mike Owen, MD, Violet Bick and onebestway.  

Mike has founded five businesses to date, all multi-award winning, significant, relevant and powerful in their own right.

Mike is driven by building elite teams of nationally and internationally recognised experts that not only had incredible real world effect ‘then’ – but that know how to apply what they know, quickly and effectively, now.

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