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Monday, 15 April 2013

SEMINAR: Brand. Sorting "The Dogs" from "The Bollocks"

In 2012 around 1,000 people paid to hear the Violet Bick team talk about Brand across four different events.

Now, a number of events will begin in 2013. Some will be Violet Bick events and some will be onebestway events. This first event is not a 'public' event; but it's a taster of what's to come. 

SEMINAR:  BRAND. SORTING "THE DOGS’ FROM ‘THE BOLLOCKS".

When?  Wednesday 17th April 2013, 2pm to 5pm.
Where?  Room A004, Ellison Building, Northumbria University.
Who?  Mike Owen, MD and Founder of Violet Bick Brand Consultancyonebestway design and marketing and angelfysh Search Engine Optimisation (SEO). Matthew Rippon, Director and Founder of Particular C&L.
Why?  Because everything you think you know about brand is probably not ‘The Dogs’.
How?  Email your name and your course to graham.baty@northumbria.ac.uk.

SEMINAR DETAILS

Who is Mike? 
Mike has assembled a team of exceptional consultants that have held senior posts at Saatchi & Saatchi (World), Nike (Europe), Sage (UK and Germany), Sony and Intel. Violet Bick's team has advised at board level, Coca Cola, Nike, Starbucks, Virgin, Sony, Intel, Porsche and Nokia, plus ‘local heroes’ including Newcastle Business School, Metrocentre, Onyx Group, Sage, BALTIC, The Sage Gateshead, Gateshead College and Pennine Windows.

Who is Matthew?  
Matthew is Director and Founder of one of the UK’s most radical commercial law firms, and a leading light in Brand Protection.

So what will happen?  
The structured content will include an exploration of:
  • The difference between ‘brand’ and ‘branded’
  • Why marketing is a waste of money
  • The commonality between all great brands
  • How great brands are measured
  • The difference between brand awareness and brand strength (and how not knowing will kill you)
  • The difference between ‘brand sense’ and ‘business sense’
  • How to protect your brand
    A selection of those attending will also be invited to pitch their brands to Mike and Matthew for feedback.

    As the North of England’s only pure Brand Consultancy the Violet Bick team, supported by Matthew’s legal expertise, are challenging and changing how brand is perceived, daily.

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