Wednesday, 24 April 2013


Daniela Meyhoefer is being a Lion across at Newcastle University today.

She and her fellow 'Lions' in the 'Lions Den' have up to £5,000 to give away to the businesses that pitch best.

"The Newcastle University Business School in collaboration with the NU Marketing Society, the NU Alumni Association and the welcomed support of the NU Entrepreneur Society will host the first annual N.U. Lions’ Den on the 24th of April 2013."

 Let's see who wins...

Sunday, 21 April 2013

When Madonna's Next in Town, There's Only One Place She Can Go for Pilates

Daniela Meyhoefer, Violet Bick Brand Consultant visited onebestway client The Pilates Studio. They're the North East's number 1 don't you know. 

"The Pilates Studio in Gosforth (on Landsdown Terrace) is the perfect place for anybody interested in Pilates. Whether you are a professional or a beginner, they can cater for all your needs. They have the best teachers and the best equipment.

And we should know. We went for a taster session last week and most of us didn't have any experience with Pilates before.

Judith the owner has 13 years of experience and is very passionate about Pilates and it shines through everything she does. We did a few exercises on the mats and then went onto some scary looking machines (dungeons, anyone?!). These are the machines Madonna uses (not when she had really bulky biceps but a lean and muscular body) and The Pilates Studio is the only one in the North East which has them.

So, if you want to look lean and fit (and who doesn't) - try Pilates with Judith at The Pilates Studio - they have the best teachers in the North East."

Monday, 15 April 2013

SEMINAR: Brand. Sorting "The Dogs" from "The Bollocks"

In 2012 around 1,000 people paid to hear the Violet Bick team talk about Brand across four different events.

Now, a number of events will begin in 2013. Some will be Violet Bick events and some will be onebestway events. This first event is not a 'public' event; but it's a taster of what's to come. 


When?  Wednesday 17th April 2013, 2pm to 5pm.
Where?  Room A004, Ellison Building, Northumbria University.
Who?  Mike Owen, MD and Founder of Violet Bick Brand Consultancyonebestway design and marketing and angelfysh Search Engine Optimisation (SEO). Matthew Rippon, Director and Founder of Particular C&L.
Why?  Because everything you think you know about brand is probably not ‘The Dogs’.
How?  Email your name and your course to


Who is Mike? 
Mike has assembled a team of exceptional consultants that have held senior posts at Saatchi & Saatchi (World), Nike (Europe), Sage (UK and Germany), Sony and Intel. Violet Bick's team has advised at board level, Coca Cola, Nike, Starbucks, Virgin, Sony, Intel, Porsche and Nokia, plus ‘local heroes’ including Newcastle Business School, Metrocentre, Onyx Group, Sage, BALTIC, The Sage Gateshead, Gateshead College and Pennine Windows.

Who is Matthew?  
Matthew is Director and Founder of one of the UK’s most radical commercial law firms, and a leading light in Brand Protection.

So what will happen?  
The structured content will include an exploration of:
  • The difference between ‘brand’ and ‘branded’
  • Why marketing is a waste of money
  • The commonality between all great brands
  • How great brands are measured
  • The difference between brand awareness and brand strength (and how not knowing will kill you)
  • The difference between ‘brand sense’ and ‘business sense’
  • How to protect your brand
    A selection of those attending will also be invited to pitch their brands to Mike and Matthew for feedback.

    As the North of England’s only pure Brand Consultancy the Violet Bick team, supported by Matthew’s legal expertise, are challenging and changing how brand is perceived, daily.

    Thursday, 4 April 2013

    Job Opportunity - Brand Analyst

    Violet Bick is recruiting.

    The full job description relating to this unique opportunity at the North of England's only pure Brand Consultancy will be posted within a few days. 

    This short post is designed to measure initial interest. Quick, initial expressions of interest are encouraged.

    BRAND ANALYST. Salary band is £20,000 to £35,000 

    Your core ‘Brand Analyst’ activities will be: Co-ordinating and analysing data from large-scale advertising campaigns (online and offline), looking for patterns in consumer behaviour and advertising effectiveness (and ineffectiveness), liaising with media agencies and online partners to access and co-ordinate data, making recommendations for adjustment in strategy and spend as a result of data analysis and creating daily, weekly and monthly reports resulting from the data.

    Additionally, this ultra-willing, hard working and 'can-do' person will be expected to support - in a PA/Project Manager/Office Manager type role - the Violet Bick core team of Consultants and Directors at every level within an immensely inspiring, constantly morphing and extremely demanding environment.

    In the first instance, please send a current cv and stand-out covering email to

    More information will follow shortly.

    Thank you in anticipation of your early expression of interest.