Monday, 25 March 2013

Meet Daniela

The official line on Daniela Meyhoefer, ex Brand Director at Sage in the UK and Germany, is as follows:

Daniela has over 15 years of experience in branding and marketing products and services across different industries, nationally and internationally.

A German born, Daniela has worked for Sage in Germany in senior marketing positions, helping the German subsidiary transform their originally German brand (KHK) into the globally recognised Sage brand. 

Major achievements: introduction of new brand internally and externally; working on campaigns to establish competitive positioning of new brand and helping the reseller channel to adapt the Sage messaging and branding for the end users.

She has worked as a marketing director for the second largest IT Company in Germany which provides accountancy software packages for accountants, being responsible for the overall marketing budget (€ 2 million) and all areas of branding, communications, channel, online and telesales

Less formallybut just as importantly, Daniela is simply a super-personable, clever,  immediately-effective and dynamic Brand Consultant that we are proud to have on board.

Violet Bick on the Road

Every now and then Violet Bick organise events.

In 2012, we did 4 and a little over 1000 people paid and came.

The event above was delivered on Hoults Yard, East Newcastle in November.

The panel explained that when a business - any business - decides to Stop Marketing and Start Branding - they make more profit.

Steph kindly attended as a client, explaining how a focus on brand - the Violet Bick way - had helped her business to treble turnover in about three years.

We'll post when we are having another event.

THE PANEL (left to right)
Roger Blight, Les Stern, Mark Tinnion, Mike Owen (all Violet Bick) and Steph Eddy (Activities Abroad).

Who is Violet Bick?

Violet Bick launched in 2009. 

Mike and Mark are founders, Les joined and Roger followed.

Mike Owen, MD, has launched five businesses to date, all multi-award winning.

Mark Tinnion, pictured above, is our Brand Director. He built brand at Intel and Sony.

Les Stern, Brand Consultant, was Head of Planning and Strategy at Saatchi & Saatchi for 20 years.

Roger Blight, Brand Consultant was Financial Director at Nike for 19 years.

We have a new team member for 2013, too. She's introduced in a story not so far away from this one.